Our Process
We like to think of ourselves as fun and friendly — and easy to get along with. We’re not too formal and don’t take ourselves too seriously. Life is too short for that. But we do take our clients and their businesses seriously and have fun while we partner together.
We would love to guarantee results but unfortunately at this time we don’t think it would be in anyone’s best interest to do that. Various market influences and things that are out of our control can happen in a flash. But we do guarantee the following:
- We will work our absolute hardest to serve you and your business in the best way possible that will get you the results you want.
- We will offer fair market pricing for our services.
- We will always stand by our work — we want you to succeed. When you win, everybody wins.
In order to provide the best service to you, we’ll need to have a deep understanding of your business, your customers, and your needs.
We prefer to have a 90-minute consultation (free) up front. During this meeting we get to know you and your business by asking some questions. Some of these questions are: Who is your audience? What marketing activities have you done? What has or hasn’t driven results? We may ask you to fill out a form first so we have some basic idea of who you are ahead of the meeting. And it’s ok if you don’t know all the answers!
Hopefully, you’ll agree to give us access to your tech tools so we can dive in and look at results, website traffic, email campaigns, and more. Sometimes we recommend a marketing assessment at this stage.
Then we work together on a customer journey map to set the stage for any service we provide.
Contact us anytime and we can discuss our process — we’re flexible depending on your needs!
We deeply understand the marketing and sales funnel and like to use it as a basis for our marketing strategies and tactics. We also use the Content Honeycomb because so much about marketing today is about generating useful and valuable content.
Yes, we work with you to determine goals and objectives and set KPIs for the activities we launch. Measurement can be in various forms depending on the channel and the goal.
Our Partners
Yes, Partners in Marketing is a firm led by Mary Beth Russo, who is a lifelong marketer with years of experience in many different industries. Marketing is a vast field requiring specialists, particularly because with the advent of digital marketing, the technology behind the channels is complex and constantly changing.
Mary Beth has built a large network of marketing specialists over the years who she partners with and trusts wholeheartedly to support her clients. Specialists she partners with have experience in writing, design, SEO, social media, content marketing, paid advertising, product launches, website development, technology, photography, videography, branding and messaging, event management, podcasting, PR, and more!
In order to do marketing today, you need to be a master of all trades – which most people know – is not possible. Mary Beth partners with some of the best specialists, who freelance their services, so there’s not just one set of team members to service each client. Depending on the need, Partners in Marketing works with multiple partners, or freelancers, who have the expertise needed to support the client’s goals.
This means you don’t pay for the overhead that many agencies charge to keep these skilled specialists on staff and on their payroll.
Our Expertise
We have expertise in many industries, by far the largest is B2B technology and software. But we have served clients with great success in the following industries:
- B2B – technology, software, hardware, manufacturing
- Non-profit – associations and higher education
- B2C – retail, consumer packaged goods, food and beverage, financial services, legal services, medical and dental offices, exercise and fitness, life-coaching
At Partners in Marketing, you are not a number, you are a special partner to us as a client. We take care to understand you, your business, and stay focused on your goals.
Most marketing agencies have an overhead they need to manage. That means that they charge hourly rates that are bloated and sometimes it’s difficult to know exactly what you’re paying for. And sometimes they recommend very costly campaigns, some that are not appropriate for your business. We spend a lot of time “undoing” other agencies’ work because sometimes we find it was a waste of our clients’ money. Other agencies run really thin on low-cost talent, typically these resources are new to the digital marketing industry and don’t have the expertise in all the areas you need.
The experience we can offer is a huge advantage for you because combined, our network of specialists has worked with hundreds of clients in all different industries with all sorts of needs and business problems. Because of our deep experience, we can help identify the best direction you should take in order to meet your goals, at the best cost possible.
Another difference is that we offer consultation services that fit the needs of the client. If you just need an interim marketing director, or if you need someone to bounce ideas off of, we can provide that at a fraction of the cost of hiring an agency or a full-time marketing professional.
Call us when you need help and we can direct you – because we will have gone through the discovery process together, we know we can provide you with the right direction. You can feel good about going back to your team with some ideas and direction – saving you time and the headache of hiring.
Yes, we have examples of our work and we are in the process of posting them to our website (we’re busy working on our clients’ websites!). However, we can show you some examples that are relevant to your industry whenever you’d like.
Our Services
At our core, we offer marketing strategy and planning, assessments of all kinds, content, and website development. At a deeper level, we offer 30+ growth strategies that can be unique to your business. We also offer multiple tactics including the management of these tactics.
High level / Core services:
- Strategy and planning
- Assessments
- Content / SEO
- Websites
- Lead generation
- Social media
For example, in order to develop websites, we sometimes need to engage a designer and a videographer. And, the area of content is a BIG one. It could mean writing, strategy, editorial calendars, design, video, audio, and more.
So, from a tactical level, we can support you with:
- Campaign development
- Email marketing
- Funnel building
- Sales coaching and guidance
- Martech consultation
- Lead generation
- Branding and messaging
- Brand awareness tactics
- Advertising
- Social media organic and paid
- Design and graphics
- Writing
- Podcast
- PR
- SEO
- Video and photography
- Google and Bing PPC
- Project management
And from a channel perspective, we are experts in:
- YouTube
Our Pricing
The pricing is very dependent on what it is you’re trying to accomplish. We have pricing that is set:
- by the hour, by specialist
- by the package
- by the project
- by the month
Our pricing is fair, competitive, and reasonable for high-level marketing services.
Yes, for most projects we use contracts to agree on the scope and terms.
We offer multiple solutions – it all depends on your needs. You can read more about our packages here.
