A Few (of Many) Marketing Lessons from Moving Cross Country
Lesson #1: Planning is Key
Lesson #1 Summary: Planning is Key
Lesson #2: Details Matter
Lesson #2 Summary: Details Matter
Strategy and planning are important. Research is important. But it’s the details that will get you. They can make or break a relationship, a customer experience, even a purchase. Customers will remember details and sometimes, unfortunately, when things go wrong, those details are the reasons why they leave you a bad review vs. a good one. I have mine written and ready to post.
I guess it could be worse, I’ve read reviews of moving companies where they’ve cancelled the moves the night before pickup and all sorts of other horror stories.
But, I reserve the right to change my opinion on whether it could be worse — for if and when I finally do receive my belongings.
p.s. You may not have needed all this detail to get the point, though, it was cathartic for me to write.
Let us know if we can help you plan your next marketing endeavor, we really do pay attention to details.