A Few (of Many) Marketing Lessons from Moving Cross Country
Lesson #1: Planning is Key
Lesson #1 Summary: Planning is Key
Lesson #2: Details Matter
Lesson #2 Summary: Details Matter
Strategy and planning are important. Research is important. But it’s the details that will get you. They can make or break a relationship, a customer experience, even a purchase. Customers will remember details and sometimes, unfortunately, when things go wrong, those details are the reasons why they leave you a bad review vs. a good one. I have mine written and ready to post.
I guess it could be worse, I’ve read reviews of moving companies where they’ve cancelled the moves the night before pickup and all sorts of other horror stories.
But, I reserve the right to change my opinion on whether it could be worse — for if and when I finally do receive my belongings.
p.s. You may not have needed all this detail to get the point, though, it was cathartic for me to write.